Our Story

Flexpower was invented by entrepreneur Rasheen Smith after playing basketball at UC Berkeley. While at Cal he saw the need for a topical, safe solution to help athletes prepare their tired bodies for the game and provide powerful pain relief when they needed it. By continually refining the formula with feedback from his fellow athletes, Rasheen landed on the product formulation we now call Flexpower.

We launched Flexpower in 2004 to help world-class athletes manage the pain that comes from high level, intense training. Flexpower has aided in the performance and recovery of thousands of athletes across the NBA, NFL, NHL, MLB, MLS, NCAA teams, Euroleagues, English Premiership and Olympic training centers.

The Flexpower formula is so effective for professional athletes it has spread far beyond the pros. Some of the product’s earliest and biggest fans were the friends and family of the athletes themselves, who discovered Flexpower while improving their own health and mobility.

Today, Flexpower is embraced by users of all ages and lifestyles. It’s a solution for anyone living an active life - a tool to help you find purpose in your power, so you can move at your best without pain, wherever life leads you.

Thousands of people have already experienced the benefits of Flexpower – now it’s your turn. Welcome to a new approach to pain relief, from the inside out.

Get moving. Stay moving.


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